Profesores e Investigadores

Departamentos

Curriculum Vitae

Luis Matosas López
Profesor/a Permanente Laboral
2
Quinquenios
2020
3
Docentia
2021-22
1
Sexenios investigación
2020

Centro

Fac. CC. Economía y Empresa

Departamento

Economía Financiera y Contabilidad

Área

Economía Financiera y Contabilidad

Grupos de investigación

Grupo de investigación de alto rendimiento en Comunicación y Cultura Digital de la Universidad Rey Juan Carlos. Ciberimaginario | Research group in Digital Cuture and Communication of the University Rey Juan Carlos. Ciberimaginario.
Grupo de investigación consolidado Laboratorio de Innovación y didáctica aplicada de la Universidad Rey Juan Carlos

Grupo docente

Grupo de Innovación Docente Consolidado en Comunicación, Tecnologías Digitales y Educación Abierta

Contacto

luis.matosas@urjc.es
Presentación

  • Luis Matosas-López  ( ORCID iD icon https://orcid.org/0000-0001-7313-0146 )

    Luis Matosas-López is an Associate Professor at Rey Juan Carlos University (Madrid). He holds a PhD in Economics (Extraordinary PhD Award), Master in Marketing, Bachelor Degree in Marketing, and Bachelor Degree in Business Administration from Rey Juan Carlos University. He has also completed higher studies at Francisco de Vitoria University in Spain and at IMC University of Applied Sciences in Austria.

    Luis Matosas-López has more than 15 years of official teaching experience. The quality of his teaching has been acknowledged with three positive evaluations of the DOCENTIA program (periods 2014-16, 2017-19, and 2020-22 respectively). Acknowledgment made by the Foundation for Knowledge Madri+d. In the teaching ground, it is also worth mentioning the development of several innovation projects, framed within initiatives of the European Higher Education Area (EHEA), which were conducted with public funding.

    In terms of research, Luis Matosas-López has an interdisciplinary-multidisciplinary profile. He works in two clearly differentiated lines of research. The first is the Study of the Impact of Technology on Consumer Behavior and Business Management. The second focuses on the Analysis of Technology Use in Education. On these two topics, Luis Matosas-López has authored more than 35 relevant publications and participated in more than 30 international congresses.

    His research in both lines has been published in journals indexed in the first and second quartiles of the Journal Citation Reports (JCR) and the SCImago Journal Rank (SJR) on Web of Science and Scopus. Representative articles from both lines of research are those published in Electronic Commerce Research (JCR-Q2 / SJR-Q1), the Journal of Marketing Analytics (JCR-Q2 / SJR-Q1), and the Journal of Theoretical and Applied Electronic Commerce Research -in the field of Business- or the journals Digital Educational Review (JCR-Q2 / SJR-Q2), Interactive Learning Environments (JCR-Q1 / SJR-Q1), and Journal of New Approaches in Educational Research (JCR-Q1 / SJR-Q2) -in the field of Education-

    The quality of these publications was acknowledged, in 2021, with the recognition of a six-year period (period 2015-2020) of excellence in research (SEXENIO). This acknowledgment is the result of the evaluation of the National Commission for the Evaluation of Research Activity (CNEAI) of ANECA (National Agency for Quality Assessment and Accreditation of Spain).

    His teaching materials and research have been published in the form of books, book chapters, case studies, and research papers in international publishers. This is the case of publications for Emerald, McGraw-Hill, Sage Publishing, IGI Global, Tirant Lo Blanch, Elsevier, Springer, or Taylor & Francis, among others.

    Luis Matosas-López has carried out several research stays. These include stays at the University of Minho (Portugal), the University of León (Spain) and the Pontifical Bolivarian University (Colombia). In addition, he has collaborated as a member of scientific committees in international congresses and as a member of editorial boards of journals indexed in JCR and SJR. He has also participated in several contracts and research projects obtained in competitive calls.

    Luis Matosas-López has also worked as a marketing consultant specialized in the implementation of Customer Relationship Management (CRM) systems, working at companies such as Orange (France Telecom) and Vodafone Spain.

    Currently, besides being a member of the high-performance research group CIBERIMAGINARIO at Rey Juan Carlos University, he is an external collaborator in the EDI research group at Autonomous University of Madrid.

Docencia impartida en el curso actual
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Histórico docente (últimos 10 cursos)
Listado de proyectos (Últimos 10 años)
Códigos de investigador
Métricas de impacto por agencia
Agencia Nº documentos Nº citas Índice H Q1 D1 IFNB IFNESI
Logo de la agencia 'Web of Science' Web of Science 18 129 7 1 1 0,83 0,63
Logo de la agencia 'Scopus' Scopus 30 257 9 8 4 1,13 -
Logo de la agencia 'Dialnet' Dialnet 15 - - - - - -
Logo de la agencia 'Google Scholar' Google Scholar 98 1696 19 - - - -
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  • ARTÍCULOS DE INVESTIGACIÓN MÁS RELEVANTES DE LOS ÚLTIMOS AÑOS

    (2025) The effect of chatbots humanness and brand associations on consumer purchase intentions: an experimental approach. Electronic Commerce Research, https://doi.org/10.1007/s10660-025-10064-6

    (2025) Applications, benefits, challenges, and areas of development in the use of AI-chatbots in education: A systematic literature review. Digital Education Review, https://doi.org/10.1344/der.2025.47.44-61

    (2025) The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI. Journal of Marketing Analytics, https://doi.org/10.1057/s41270-023-00278-8

    (2024) University and Quality Systems. Evaluating faculty performance in face-to-face and online programs: A comparison of Likert and BARS instruments. IJERI: International Journal of Educational Research and Innovation, https://doi.org/10.46661/ijeri.10983

    (2024) Can customer engagement in social media be used as a predictor of operating revenue in SMEs? Journal of Open Innovation: Technology, Market, and Complexity, https://doi.org/10.1016/j.joitmc.2024.100380

    (2023) Can the use patterns of social networks in university students predict the utility perceived in digital educational resources? Interactive Learning Environments, https://doi.org/10.1080/10494820.2020.1830120

    (2021) How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry. Journal of Theoretical and Applied Electronic Commerce Research, https://doi.org/10.3390/jtaer16070177

    (2021) Factors Increasing Consumer Engagement of Branded Content in Instagram. IEEE Access, https://doi.org/10.1109/ACCESS.2021.3121186

    (2021) Relaciones entre redes sociales y recursos digitales de instrucción en la universidad: comparativa España ¿ Colombia. Pixel-Bit. Revista de Medios y Educación, https://doi.org/10.12795/pixelbit.77522

    (2020) Presencia de las TIC en el diseño de un instrumento BARS para la valoración de la eficiencia del profesorado en modalidades de enseñanza online. Psychology, Society, & Education, https://doi.org/10.25115/psye.v10i1.2501

    (2019) Constructing an instrument with behavioral scales to assess teaching quality in blended learning modalities. Journal of New Approaches in Educational Research, https://doi.org/10.7821/naer.2019.7.410

    (2019) Bibliometric analysis of studies of brand content strategy within social media. Comunicacion y Sociedad, https://doi.org/10.32870/CYS.V2019I0.7441

    (2019) Beneficios de la distribución de cuestionarios web de valoración docente a través de mensajería SMS en el ámbito universitario. Revista Complutense de Educación, https://doi.org/10.5209/RCED.59224




     
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